FreedomTax Accounting Marketing Report 2022

Program Success Data Points: FreedomTaxAccounting.com

January 15th 2021 - November 15th 2022

Data Analysis & Progress Report

2021

2022

2022

+8,200

New High Quality Backlinks

+6,900

More Organic Keywords

+2,300

New Referring Domains

+$3,000

Traffic Value Added

Traffic since beginning of marketing services 

+2.93M

Website Impressions

+63k

Total Clicks

+19.1%

Users

Lead Analytics

  • Contacts: 22,788
  • Web Leads from Website Forms ( New opportunities created since September 2022** ) : 259+

    **Phone Calls, Emails, Google My Business Leads, Walk-Ins,  Directory Listings and other leads generated via Digital Marketing are not included in this number.

Digital Marketing Program & Asset Outline

The marketing system used for FreedomTax Accounting revolves around 3 important factors.

1. A Strong Website Foundation:

  • A significant amount of resources have gone into developing a high-performance website designed for increased traffic and conversion. The platform is continuously improving based on the data collected by the eNovo Digital team on a daily basis.
    An UX-based approach means intuitive design with images and elements known to make the user experience engaging and enriching, which in turn attracts and converts more visitors into customers.
Core-Web-Vitals

2. A Strong Online Marketing Strategy:

  • Handling the digital marketing strategy means targeting a wide range of industry-specific niches to reach the ideal clientele for FreedomTax Accounting, generating better quality leads in the process. This is achieved by boosting the ranking and positioning of pages within the website as well as creating several trust-building posts and high quality backlinks. These links are one of the most important factors in web rankings, so we make a priority of actively managing and diversifying them each month, for an effective link building plan that will result in strong positioning in search engines.

    Our comprehensive list of SEO tools make it easier for visitors to find FreedomTax Accounting through the optimization of blog posts, images, content, headers and more. This makes the search engine more likely to select FreedomTax Accountings as the top result for their query. That's why any new content is optimized as soon as it's added to the website.

3. A Solid Lead Generation Process:

Social Media Signal

Bot System

Intuitive Lead Tools

Telemarketing

Live Chat

Paid Advertising

Digital Marketing Roadmap

On-Site SEO

  • Keyword research is done to determine the best keywords to optimize for, including a competitive analysis, keyword intent, and more.
  • We then move on to natural optimization for both users and search engines for each element of each page; including title tags, meta-descriptions, h1s, images, and internal links.
  • Blogs are then expertly crafted for your industry by writers trained and published in this particular niche. We go more in-depth about your needs to craft a comprehensive article made for industry insiders.

Off-Site SEO

Sometimes you need something stronger to boost up a secondary site or your backlinks, and one way to do that is to send homepage links to them.

  • We go out and build a new mini-authority sites every time. These sites are already established and have authority, which means higher traffic and visibility.
  • With the use of link boosters we boost second tier properties (your current backlinks). By supercharging the links on the site, we're delivering more power to the authority site, channeled through your second tier. It may sound confusing, but we expertly manage link building at eNovo Digital and it really makes a difference!

Local SEO

  • Ego Directories – These are the most popular, traffic dense, authority directories. That's exactly where we want FreedomTax Accounting to gain visibility in.
  • Competitor Directories – We take specific keywords and find out what citations are important not only in the accounting industry but for your specific SERPs.
  • We also scrape competitor review directories to find Google trusted directories.