Freedom Insurance

Marketing Report 2022

Progress Report & Analytics
Web Health & Core Vitals

Program Success Data Points: FreedomInsuranceFinancial.com

February 2021 - February 2022

Data Analysis & Progress Report

2021

Freedom Insurance

2022

+900

New High Quality Backlinks

+200

More Organic Keywords

+150

New Referring Domains

+980

Total Clicks

Traffic since beginning of 
marketing services 

+79,000

Website Impressions

Digital Marketing Program & Asset Outline

The marketing system used for Freedom Insurance Financial revolves around 3 important factors.

1. A Strong Website Foundation:

  • A significant amount of resources have gone into developing a high-performance website designed for increased traffic and conversion. The platform is continuously improving based on the data collected by the eNovo Digital team on a daily basis.
    An UX-based approach means intuitive design with images and elements known to make the user experience engaging and enriching, which in turn attracts and converts more visitors into customers.
Core-Web-Vitals

2. A Strong Online Marketing Strategy:

  • Handling the digital marketing strategy means targeting a wide range of industry-specific niches to reach the ideal clientele for Freedom Insurance Financial, generating better quality leads in the process. This is achieved by boosting the ranking and positioning of pages within the website as well as creating several trust-building posts and high quality backlinks. These links are one of the most important factors in web rankings, so we make a priority of actively managing and diversifying them each month, for an effective link building plan that will result in strong positioning in search engines.

    Our comprehensive list of SEO tools make it easier for visitors to find Freedom Insurance Financial through the optimization of blog posts, images, content, headers and more. This makes the search engine more likely to select Freedom Insurance Financial as the top result for their query. That's why any new content is optimized as soon as it's added to the website.

3. A Solid Lead Generation Process:

Social Media Signal

Bot System

Intuitive Lead Tools

Telemarketing

Live Chat

Paid Advertising

Digital Marketing Roadmap

On-Site SEO

  • Keyword research is done to determine the best keywords to optimize for, including a competitive analysis, keyword intent, and more.
  • We then move on to natural optimization for both users and search engines for each element of each page; including title tags, meta-descriptions, h1s, images, and internal links.
  • Blogs are then expertly crafted for your industry by writers trained and published in this particular niche. We go more in-depth about your needs to craft a comprehensive article made for industry insiders.

Off-Site SEO

Sometimes you need something stronger to boost up a secondary site or your backlinks, and one way to do that is to send homepage links to them.

  • We go out and build a new mini-authority sites every time. These sites are already established and have authority, which means higher traffic and visibility.
  • With the use of link boosters we boost second tier properties (your current backlinks). By supercharging the links on the site, we're delivering more power to the authority site, channeled through your second tier. It may sound confusing, but we expertly manage link building at eNovo Digital and it really makes a difference!

Local SEO

  • Ego Directories – These are the most popular, traffic dense, authority directories. That's exactly where we want Freedom Insurance Financial to gain visibility in.
  • Competitor Directories – We take specific keywords and find out what citations are important not only in the insurance industry but for your specific SERPs.
  • We also scrape competitor review directories to find Google trusted directories.